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Tech humour from BMW
Think Bavarian engineers lack a sense of humour? This clip extolling the on board technology of future BMWs will make you think twice. A clever nod to Pixar and its ... -
When Riva returns to Venice
Riva is not a boat like any other. It is a legend. The Italian constructor looks back at its numerous movie appearances – as the guest star – in this ... -
Bentley, or the challenge of sustainable luxury
2020 may have been the year that accelerated the movement, but that movement had already begun: luxury is going green in a sustainable way. Just like Bentley, which is continuing ... -
The SoBARNES Best of 2020
The year 2020 will forever be one that most will want to forget. All the more reason, then, to remember the best bits, the SoBARNES way. Let's start with a ... -
The true story of Jingle Bells
If there’s one thing 2020 hasn’t altered, it’s Jingle Bells! SoBARNES opens its archives to tell you the tale of this song that made it all the way to space… ... -
Victorinox, the legend of the Swiss Army knife
Produced in a form almost unchanged since the end of the 19th century, the Swiss Army knife is intrinsically linked to the brand created for it, Victorinox. Or to phrase it ... -
Emel in concert with Cartier
The Fondation Cartier pour l’art contemporain is hosting a (digital) concert by Emel! A unique evening on Friday 18 December, with the woman who was the voice of the Tunisian Revolution and ... -
Dior signature skis
Because the snow-covered slopes will one day reopen, Dior is unveiling its very first Ski Capsule. A collection of ready-to-wear, skis, snowboards and accessories presented by SoBARNES! Kim Jones, Artistic ... -
Art is taking to the streets of Miami
With the cancellation of Art Basel Miami due to the pandemic, art has found a new outlet on the streets. And when contemporary art is on the agenda, BARNES is ... -
A pop-up bookstore in Paris by Louis Vuitton
When Louis Vuitton Publishing decides to set up its winter quarters in Paris, it has to be at the Brach, the most fashionable hotel in the 16th arrondissement. Until 18 January, ... -
Longchamp awakens Paris
Longchamp’s new international brand signature, ‘Très Paris’, is spreading from the United States to China, with no translation necessary. And it is introduced in a charming short film in which ... -
Stella McCartney’s sustainability manifesto
During lockdown, Stella McCartney found herself separated from her team for the first time in decades. This forced isolation led her to write a manifesto advocating for sustainable and responsible ... -
Fiat 500 3+1: 4 equals more
Just imagine: giving the 500 a 3rd side door on the passenger side! The Fiat city car regains the lead over its competitors in its electric version. As a sign ... -
Paris is well worth a dance
The encounter between director Michel Ocelot and dancer Pablo Legasa, the music of Erik Satie and the Parisian sky could only result in wonder. The director of Kirikou and the ... -
BMW, a glance in the rear view mirror
It is a rare occurrence in the motoring world to see top marks given all round in terms of style for a new release. The BMW R 18 is one ... -
Dior: beyond fashion
If Dior's Spring-Summer 2021 fashion show has made such an impression, it’s because of its extraordinary alchemy between fashion, the avant-garde and reflection on the place and image of women ... -
B&O: Vinyl is King
Masterpiece alert! In honour of its 95th anniversary, Bang & Olufsen has restored 95 original units of its legendary vinyl turntable from the 1970s, the Beogram 4000c. SoBARNES takes you ... -
Barcelona takes to the rooftops at El Palace
In keeping with the #staysafe context, this hallowed luxury hotel has kitted out its panoramic rooftop to enjoy the Catalan nights. El Palace Barcelona, which celebrated its 100th anniversary in 2019, ... -
Omega is sending Snoopy to the Moon
The Speedmaster ‘Silver Snoopy Award’ 50th anniversary, presented this week by Omega, is a unique reminder of the finest hours of space conquest. A watch with Snoopy featured on the ... -
Pantheone: the beauty of sound
A newcomer to the world of high-end audio speakers, the Australian Pantheone sets its great ambitions behind a design that openly flirts with contemporary art. Designer audio speakers are not ... -
Armani/Casa, 20 years of elegance
Giorgio Armani was a pioneer when he ventured into the world of decorating, exactly 20 years ago. From podiums to the most beautiful interiors, the connection seems obvious today: flawless ... -
Mama Shelter takes up residence in Luxembourg
The quirky Mama Shelter Hotels spirit has quickly made itself at home in Luxembourg. It’s the new hot spot in the Grand Duchy, a concept tested and approved by the ... -
Apple Watch Hermès: don’t miss season 6
The Apple Watch has only just been released and its Hermès version is already creating a buzz. Stay connected with SoBARNES ! The Apple Watch Hermès raised eyebrows in 2015. Many ... -
Dior is back in class
Because elegance knows no age, Dior is presenting an all-new Fall-Winter children’s collection - what could be more #SoBARNES ? Inspired by Agatha Christie’s imagination, Cordelia de Castellane, Artistic Director of ... -
Terre Blanche, well-being Provence-style
Already familiar with the Terre Blanche Golf Club? #SoBARNES welcomes you to the Terre Blanche Spa. Designed like a Provencal village, the Terre Blanche resort sets the standard. Its two 18-hole ...
So…Trendy
We’re not meteorologists, but we do like to stay at the forefront of the trends.
In this section, our selection of places is either all the rage at the moment or will be all the rage in the near future in the world’s most desirable destinations: creative concept stores, trendy bars, hip art galleries, innovative sports complexes and gyms, authentic bookstores, design hotels, and trendy boutiques.
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Every week, a smile, a discovery, a secret place, a recommendation.
Every week, a smile, a discovery, a secret place, a recommendation.
