Le Carl Gustaf, the new king of St Barts
Considered one of the jewels of the Caribbean, Le Carl Gustaf has reopened its doors, now under the management of the Barrière Group. More than a 5-star hotel, this guest ...Aston Martin designs its future
With the DBX, Aston Martin has come up with a devilishly attractive SUV, one that should help win over a new clientèle – more family-oriented but still passionate about sports ...Diamonds are forever... and so is a Rolex
The new yellow gold and diamond Lady-Datejust is a prime example (as if there were any doubting it!) of Rolex’s extraordinary mastery of jewellery-making techniques applied to watch-making. This isn’t ...Bag a piece of the Carlton at auction
It’s an opportunity you don't get every day, even in Cannes: in preparation for the makeover of the Carlton which will see the hotel close its doors until 2023, its ...The Ulysse Nardin UFO
To celebrate its 175th anniversary, Ulysse Nardin is presenting the UFO, a swinging table clock and clock-making masterpiece. 175 years ago, in 1846, Swiss watchmaker Ulysse Nardin created the eponymous ...Christopher Guy, mirror mirror on the wall
You may not have known who designed them, but you’ve certainly already seen them. The Christopher Guy mirror frames have asserted their unique style, from Hollywood film sets to statement ...Victoire de Castellane takes us behind the scenes of Dior Joaillerie
With Gem Dior, Victoire de Castellane is celebrating her love of jewels by presenting a collection combining watches and jewellery for the very first time. An opportunity for the Artistic ...Apple and Hermès on a winning streak
Because you never change a winning team, Apple and Hermès are extending their partnership, forged in 2015, with the release of a series of connected yet elegant accessories. Starting with ...The Mystery Clock: a Cartier legend
The Mystery Clocks produced by Cartier in the ’20s and ’30s are coveted among watch enthusiasts. The clock presented for sale by Piasa on 19 May is one of a kind. ...Spiga: enchanting Bvlgari craftsmanship
The new Serpenti Spiga watches show off Bvlgari’s jewellery craftsmanship to the full. SoBARNES gives you a sneak peek at the workshops where these marvels come to life. The leading ...The Volvo that thought it was a smartphone
The SUV XC60, Volvo's world bestseller, has a great new look to kick-off 2021. And is now equipped with a multimedia system - developed with Google - that has turned ...When Jaguar revives the E-Type
More than a car, more than a work of art even, the E-Type is a legend. To celebrate its 60th anniversary, Jaguar has created six sets of coupés and roadsters sold ...Electric cars are gaining ground at Porsche
Electric propulsion is becoming a clear choice in all segments of the automotive industry. For those that doubted its potential on a sports car, Porsche has provided the answer in ...Fashion week: a true story of Paris
Fashion Week Fall/Winter 21/22 has confirmed that digital fashion shows can well and truly dazzle, with a good dose of cinematic and spectacular staging. Our favourites (in order of appearance) ...A private jet worthy of a luxury hotel
The Bombardier Global 7500 is well on the way to achieving its goal: becoming THE benchmark in long haul private jets in terms of luxury, comfort and lifestyle. SoBARNES invites ...Gabrielle Chanel: a life in music
Chanel is more than just a brand; the name itself is the stuff of legend. Following its earlier look at her love of dance, SoBARNES is about to offer you ...A journey to the ends of the Earth with Lamborghini
When you think about a long-distance road trip along routes that have barely been mapped, Lamborghini is probably not the first car manufacturer that comes to mind. And yet... The ...Arte: taking luxury to a new level in Miami
SoBARNES is delighted to offer you a sneak preview of the goings-on behind closed doors at Arte, THE residence that everyone in Miami is talking about but which only a ...Zenith back up among the stars
This time it’s official, Zenith is (at last) back in the watchmaking firmament. The unveiling of the new Chronomaster Sport has put the Swiss brand back in a strong position ...Dior reads our cards for 2021
2020 may have definitely shaken up the codes of haute couture. Let’s just go straight out and say it: the short film released by Dior to present its Spring-Summer 2021 ...Patrick Mavros: the ambassador of African luxury
The success story of jeweller Patrick Mavros owes nothing to chance. Established in Zimbabwe and Mauritius, this family business fosters its originality, its roots and its independence. A firm favourite ...Tokyo takes its way of life to a new level
The Four Seasons Hotel Tokyo at Otemachi, which opened last September in the Japanese capital’s financial district, has quickly earned its stripes among foodies and hedonists. No mean feat in ...A moment of grace, by Chanel
Paris Haute Couture Week was held behind closed doors, with Chanel as the (digital) star. Routine at the Grand Palais was almost restored. Some traditions deserve to be upheld, and ...Tod’s, the magical number seven
The Tod’s Men Fall-Winter 2021/2022 collection has been unveiled in a film that meaningfully resonates with current events. Young actor Lorenzo Zurzolo wanders alone with himself, away from everyone and ...Artcurial puts the spotlight on Hermès in Monaco
Artcurial is setting up shop in Monaco from 17 to 21 January for a series of prestigious auctions. And notably the Hermès & Luxury Bags auction on 19 January. Want to ...
So…Luxe
A lap of luxury or a victory lap? Both, because in section, we open our address book to share our selection of luxury places with a little taste of paradise in the world’s most beautiful destinations.
You will find luxury hotels, renowned gourmet restaurants, upscale resorts to relax and recharge, privileged places that offer the utmost comfort in an idyllic setting. From the ends of the earth to the most popular cities, to be integrated in your daily schedule or for a special occasion, or just because you deserve it, follow this path with SoBarnes to claim your prize of luxury.
Subscribe to our newsletter.
Every week, a smile, a discovery, a secret place, a recommendation.