There’s something to be said for the imagination of the leading luxury brands, which have managed to present an enchanting vision of the end-of-year festivities for 2020 against all odds.
Starting with Hermès, which is presenting the holiday season as “a return to the warmth, enchantment and contentment of being together”. We like the sound of that! Join us in sampling this ‘Orange de Noël’, an astute staging of objects dressed for the occasion (*):
Change of style with Versace, which has imagined the sentiment of returning home for the holidays as a road trip this rather peculiar year: “Travel as we know it may be temporarily on hold, but that won’t stop members of the Versace world from hopping into a glamorous convertible and hitting the road”. Well said!
Prada, for its part, has gone for a film noir style, sweeping us along with them in the enigmatic 30-second story of ‘A Stranger calls’, inspired by the world of Candice Carty-William:
And because the luxury universe has never been so creative and is stepping out of its comfort zone, sit back and enjoy the festive shenanigans with Christian Louboutin:
(*) You’ll notice that the music accompanying this film by Hermès is none other than a reinterpretation of Jingle Bells, a Christmas classic that you won't be able to get out of your head!
Merry Christmas and a Happy New Year to all from the SoBARNES team
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