{"id":98009,"date":"2020-06-24T09:25:04","date_gmt":"2020-06-24T14:25:04","guid":{"rendered":"https:\/\/sobarnes.com\/all-destinations\/berteil-le-marchand-de-couleurs\/"},"modified":"2020-06-25T04:00:28","modified_gmt":"2020-06-25T09:00:28","slug":"berteil-the-colour-merchant","status":"publish","type":"post","link":"https:\/\/sobarnes.com\/en\/so-barnes-en\/berteil-the-colour-merchant\/","title":{"rendered":"Berteil, the colour merchant"},"content":{"rendered":"
Established on Place Saint-Augustin since 1895, the historic Berteil boutique was the<\/em>\u00a0meeting place for elegant Parisians. Under the leadership of Vianney Houette, who took over the brand in 2016, Maison Berteil moved to a magnificent boutique a stone's throw from Place de la Madeleine, with the same motto as always: colour, colour, colour. Timeless elegance that is 100% #SoBARNES<\/a>.<\/h5>\n

PARIS - As an entrepreneur and lover of beautiful materials, Vianney Houette found in Berteil a brand with an extraordinary history, whose values make no concessions in terms of quality and know-how. He took up the challenge of modernising and reviving it, while respecting its heritage.<\/p>\n

The story begins in 1840 with the Parisian hatter Alfred Berteil. Supplier to the President of the Republic, the diplomatic corps and the foreign courts, he was also the first to manufacture \u2018bowler hats\u2019 and \u2018top hats\u2019 in his workshops on Rue du Temple. Incidentally, Giuseppe Borsalino trained there as a young apprentice before becoming a hat-making legend. For almost two centuries, Berteil has been synonymous with timeless elegance, and now as in the past, the House has discreetly enjoyed the patronage of royal families and politicians, generation after generation.<\/p>\n

The strength of iconic pieces<\/strong><\/p>\n

Even today, the history of Berteil remains intimately linked to its jackets, waistcoats and suits which have journeyed through eras and fashions without a wrinkle. Its pieces are reinvented as the eras and seasons change, yet remain emblematic of the brand and are now available in a palette of colours as vast as it is extraordinary.<\/p>\n

Among the brand's iconic pieces is the Timber<\/em> jacket, inspired by the jackets of the American forest guards of the 1950s, which is characterised by its large collar, its 4 flap pockets and its back pocket. Not to mention the Mountbatten<\/em>, inspired by the Timber<\/em> and the classic Austrian jacket but in its own distinctive style with its contrasted officer collar, its piped breast pocket and its two main pockets with button-down flaps. Or the Alexander<\/em>, which comes in no less than 24 trim colours.<\/p>\n\n\t\t