{"id":114823,"date":"2021-12-14T16:00:34","date_gmt":"2021-12-14T21:00:34","guid":{"rendered":"https:\/\/sobarnes.com\/all-destinations\/rolex-lady-datejust-les-classiques-sont-eternels\/"},"modified":"2021-12-14T16:03:00","modified_gmt":"2021-12-14T21:03:00","slug":"rolex-lady-datejust-the-classics-never-go-out-of-style","status":"publish","type":"post","link":"https:\/\/sobarnes.com\/en\/so-barnes-en\/rolex-lady-datejust-the-classics-never-go-out-of-style\/","title":{"rendered":"Lady-Datejust Rolex: the classics never go out of style"},"content":{"rendered":"

With each season comes a new range of watches. And yet some icons retain their appeal generation after generation. Such is the case of the Lady-Datejust. SoBARNES brings you the saga.<\/h4>\n

Travel back in time to 1957. Audrey Hepburn had just blown away Hollywood with her role in War and Peace, <\/em>Fran\u00e7oise Sagan had consolidated her status as a literary star, Pat Smythe had proven that a female rider could win an Olympic medal and Adele Simpson was dressing the New\u00a0York smart set at the head of her fashion house. Hans Wilsdorf, founder of Rolex, got it right: the modern woman wants to control her destiny. And therefore her time. Which led to the creation of the Lady-Datejust, a small, feminine watch just as accurate as a watch for men. It may not sound much, but it involved real technical innovations in order to ensure chronometric certification despite the smaller case size. And so a classic was born.<\/p>\n