{"id":114725,"date":"2021-12-02T05:53:31","date_gmt":"2021-12-02T10:53:31","guid":{"rendered":"https:\/\/sobarnes.com\/all-destinations\/black-badge-quand-rolls-royce-sencanaille\/"},"modified":"2021-12-02T08:57:19","modified_gmt":"2021-12-02T13:57:19","slug":"rolls-royce-celebrates-subversion-with-black-badge","status":"publish","type":"post","link":"https:\/\/sobarnes.com\/en\/so-barnes-en\/rolls-royce-celebrates-subversion-with-black-badge\/","title":{"rendered":"Rolls-Royce celebrates subversion with Black Badge"},"content":{"rendered":"<h4>Driving a Rolls-Royce doesn't mean you can't break the codes of luxury. And that\u2019s precisely what the Black Badge collection sets out to do. SoBARNES takes a closer look at this commercial success story.<\/h4>\n<p>When ordering a Rolls-Royce, clients can choose from 44,000\u00a0bodywork colours in the \u201cready-to-wear\u201d collection. Talk about spoiled for choice. But on top of that, the brand allows them to create their own bespoke hue, not to be reused by any other buyer. Black represents the overwhelming majority when it comes to colour choice. Not one to miss an opportunity, Rolls-Royce has therefore created its own interpretation: Black Badge. A black blacker than black (if such a thing is possible!). Cue the Ghost \u2018small\u2019 limousine. A truly spectacular creation:<\/p>\n<p><iframe loading=\"lazy\" title=\"Embrace the Night | Black Badge Ghost | Rolls-Royce\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/W_cHAjhnlW0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>To create what Rolls-Royce calls \u201c<em>the motor car industry\u2019s darkest black<\/em>\u201d, 100lbs (45kg) of paint is atomised and applied to a body in white before being oven dried. The car then receives two layers of clear coat before being hand-polished by a team of four craftsman to produce the high-gloss piano finish. This operation takes around 5\u00a0hours, and produces an intensity unattainable in mass production. Even on a Rolls-Royce.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-114725 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/sobarnes.com\/en\/so-barnes-en\/rolls-royce-celebrates-subversion-with-black-badge\/attachment\/p90442359-lowres-2\/'><img width=\"150\" height=\"150\" src=\"https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/12\/P90442359-lowRes-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/12\/P90442359-lowRes-150x150.jpg 150w, https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/12\/P90442359-lowRes-130x130.jpg 130w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/sobarnes.com\/en\/so-barnes-en\/rolls-royce-celebrates-subversion-with-black-badge\/attachment\/p90442365-lowres-2\/'><img width=\"150\" height=\"150\" src=\"https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/12\/P90442365-lowRes-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/12\/P90442365-lowRes-150x150.jpg 150w, https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/12\/P90442365-lowRes-130x130.jpg 130w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl>\n\t\t\t<br style='clear: both' \/>\n\t\t<\/div>\n\n<p>Wondering what has become of the staid grille and the famous Spirit of Ecstasy mascot? They have retained their chrome form but with an added deposit to darken them without detracting from the shine. They are then hand polished to obtain a \u201cmirror-black chrome finish\u201d.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-2 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-2 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-2' class='gallery galleryid-114725 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/sobarnes.com\/en\/so-barnes-en\/rolls-royce-celebrates-subversion-with-black-badge\/attachment\/p90442374-lowres-2\/'><img width=\"150\" height=\"150\" src=\"https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/12\/P90442374-lowRes-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/12\/P90442374-lowRes-150x150.jpg 150w, https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/12\/P90442374-lowRes-130x130.jpg 130w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/sobarnes.com\/en\/so-barnes-en\/rolls-royce-celebrates-subversion-with-black-badge\/attachment\/p90442375-lowres-2\/'><img width=\"150\" height=\"150\" src=\"https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/12\/P90442375-lowRes-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/12\/P90442375-lowRes-150x150.jpg 150w, https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/12\/P90442375-lowRes-130x130.jpg 130w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/sobarnes.com\/en\/so-barnes-en\/rolls-royce-celebrates-subversion-with-black-badge\/attachment\/p90442376-lowres-2\/'><img width=\"150\" height=\"150\" src=\"https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/12\/P90442376-lowRes-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/12\/P90442376-lowRes-150x150.jpg 150w, https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/12\/P90442376-lowRes-130x130.jpg 130w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/sobarnes.com\/en\/so-barnes-en\/rolls-royce-celebrates-subversion-with-black-badge\/attachment\/p90442373-lowres-2\/'><img width=\"150\" height=\"150\" src=\"https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/12\/P90442373-lowRes-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/12\/P90442373-lowRes-150x150.jpg 150w, https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/12\/P90442373-lowRes-130x130.jpg 130w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl>\n\t\t\t<br style='clear: both' \/>\n\t\t<\/div>\n\n<p>The interior is, of course, infinitely customisable. Speaking of infinity, the symbol has become the signature of the Black Badge collection and is found on the bodywork, the seats and even on the lacquer of the champagne cooler. How classy is that? So who is a car like this designed for? Game changers, women and men who \u201c<em>engage with luxury products on their own terms. They reject suits for streetwear, use blockchain not banks<\/em>\u201d.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-3 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-3 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-3 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-3 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-3' class='gallery galleryid-114725 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/sobarnes.com\/en\/so-barnes-en\/rolls-royce-celebrates-subversion-with-black-badge\/attachment\/p90442381-lowres-2\/'><img width=\"150\" height=\"150\" src=\"https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/12\/P90442381-lowRes-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/12\/P90442381-lowRes-150x150.jpg 150w, https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/12\/P90442381-lowRes-130x130.jpg 130w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/sobarnes.com\/en\/so-barnes-en\/rolls-royce-celebrates-subversion-with-black-badge\/attachment\/p90442391-lowres-2\/'><img width=\"150\" height=\"150\" src=\"https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/12\/P90442391-lowRes-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/12\/P90442391-lowRes-150x150.jpg 150w, https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/12\/P90442391-lowRes-130x130.jpg 130w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/sobarnes.com\/en\/so-barnes-en\/rolls-royce-celebrates-subversion-with-black-badge\/attachment\/p90442372-lowres-2\/'><img width=\"150\" height=\"150\" src=\"https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/12\/P90442372-lowRes-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/12\/P90442372-lowRes-150x150.jpg 150w, https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/12\/P90442372-lowRes-130x130.jpg 130w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>Equipped with a V12 engine that delivers 600PS and sold for a figure likely in excess of \u20ac400,000, the Ghost Black Badge follows on from its equally high-performing predecessors the Wraith, Dawn and Cullinan. A family built for success, and which represents 27% of the brand\u2019s commissions!<\/p>\n<p><a href=\"mailto:laurent@sobarnes.com\">laurent@sobarnes.com<\/a><\/p>\n<p>--<\/p>\n<p>Infos : <a href=\"https:\/\/www.rolls-roycemotorcars.com\/en_GB\/showroom\/black-badge.html\" target=\"_blank\" rel=\"noopener\">Rolls-roycemotorcars.com<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Driving a Rolls-Royce doesn&#8217;t mean you can&#8217;t break the codes of luxury. And that\u2019s precisely what the Black Badge collection sets out to do. SoBARNES takes a closer look at this commercial success story. When ordering a Rolls-Royce, clients can choose from 44,000\u00a0bodywork colours in the \u201cready-to-wear\u201d collection. Talk about spoiled for choice. But on top of that, the brand allows them to create their own bespoke hue, not to be reused by any other buyer. Black represents the overwhelming majority when it comes to colour choice. Not one to miss an opportunity, Rolls-Royce has therefore created its own interpretation: [&hellip;]<\/p>\n","protected":false},"author":6568,"featured_media":114630,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[552,511],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v16.4 (Yoast SEO v16.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rolls-Royce celebrates subversion with Black Badge - SoBarnes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sobarnes.com\/en\/so-barnes-en\/rolls-royce-celebrates-subversion-with-black-badge\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rolls-Royce celebrates subversion with Black Badge - SoBarnes\" \/>\n<meta property=\"og:description\" content=\"Driving a Rolls-Royce doesn&#039;t mean you can&#039;t break the codes of luxury. And that\u2019s precisely what the Black Badge collection sets out to do. SoBARNES takes a closer look at this commercial success story. When ordering a Rolls-Royce, clients can choose from 44,000\u00a0bodywork colours in the \u201cready-to-wear\u201d collection. Talk about spoiled for choice. But on top of that, the brand allows them to create their own bespoke hue, not to be reused by any other buyer. Black represents the overwhelming majority when it comes to colour choice. Not one to miss an opportunity, Rolls-Royce has therefore created its own interpretation: [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sobarnes.com\/en\/so-barnes-en\/rolls-royce-celebrates-subversion-with-black-badge\/\" \/>\n<meta property=\"og:site_name\" content=\"SoBarnes\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SoBarnes\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-02T10:53:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-02T13:57:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/12\/P90442130-lowRes.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2248\" \/>\n\t<meta property=\"og:image:height\" content=\"1500\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@So___Barnes\" \/>\n<meta name=\"twitter:site\" content=\"@So___Barnes\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/sobarnes.com\/en\/#organization\",\"name\":\"SoBarnes - 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J'\\u00e9cris en fran\\u00e7ais et en anglais.\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","_links":{"self":[{"href":"https:\/\/sobarnes.com\/en\/wp-json\/wp\/v2\/posts\/114725"}],"collection":[{"href":"https:\/\/sobarnes.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sobarnes.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sobarnes.com\/en\/wp-json\/wp\/v2\/users\/6568"}],"replies":[{"embeddable":true,"href":"https:\/\/sobarnes.com\/en\/wp-json\/wp\/v2\/comments?post=114725"}],"version-history":[{"count":1,"href":"https:\/\/sobarnes.com\/en\/wp-json\/wp\/v2\/posts\/114725\/revisions"}],"predecessor-version":[{"id":114726,"href":"https:\/\/sobarnes.com\/en\/wp-json\/wp\/v2\/posts\/114725\/revisions\/114726"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sobarnes.com\/en\/wp-json\/wp\/v2\/media\/114630"}],"wp:attachment":[{"href":"https:\/\/sobarnes.com\/en\/wp-json\/wp\/v2\/media?parent=114725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sobarnes.com\/en\/wp-json\/wp\/v2\/categories?post=114725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sobarnes.com\/en\/wp-json\/wp\/v2\/tags?post=114725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}