{"id":114206,"date":"2021-11-18T04:11:16","date_gmt":"2021-11-18T09:11:16","guid":{"rendered":"https:\/\/sobarnes.com\/all-destinations\/une-autre-vision-des-poles-signee-fred-farid\/"},"modified":"2021-11-18T09:18:32","modified_gmt":"2021-11-18T14:18:32","slug":"a-new-vision-of-the-poles-by-fred-farid","status":"publish","type":"post","link":"https:\/\/sobarnes.com\/en\/so-barnes-en\/a-new-vision-of-the-poles-by-fred-farid\/","title":{"rendered":"A new vision of the poles, by Fred &#038; Farid"},"content":{"rendered":"<h4>When Fred &amp; Farid puts its spin on the advertising campaign for the launch of a polar exploration ship, SoBARNES naturally has to take a closer look. Welcome aboard <em>Le Commandant Charcot<\/em>.<\/h4>\n<p><em>Le<\/em> <em>Commandant Charcot<\/em> has great ambitions. Equipped with \u201cclean\u201d power technology, the latest addition to the Ponant fleet aims to reinvent exploration cruises. And offer journeys to the two poles never before undertaken, all in unparalleled luxury and world-class French <em>art de vivre<\/em>. Right up SoBARNES\u2019 street.<\/p>\n<p>All that needed to be done was to get the word out. Ponant (which you may have known under the name Compagnie du Ponant) has called on the services of the in-demand agency Fred &amp; Farid to dust off the old-fashion advertising film. We\u2019re big fans of the result, especially its caption \u201c<em>The North Pole, The South Pole, And You<\/em>\u201d:<\/p>\n<p><iframe loading=\"lazy\" title=\"Le Commandant Charcot \u2013 The North Pole, the South Pole, and You. | PONANT\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/Pqa9UAV7mdw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>You have to admit they\u2019ve gone all out. The art of presenting a boat without it hardly making an appearance: Indeed, <em>Le Commandant Charcot<\/em> is only shown for a few seconds in the 2-minute clip!<\/p>\n<p>The voice-over by actor Nathan Wilcocks seems to echo from space. Which was exactly what Fred &amp; Farid intended:\u00a0<em>\u201cExperiencing the magnetic Poles is a great reminder of our place in the galaxy. We always forget that our blue spaceship is orbiting around the Sun at a speed of 67,000 miles per hour, travelling in space about 1.6\u00a0million miles a day.\u00a0<\/em>Le Commandant Charcot <em>is a spaceship on Earth.<\/em>\u201d<em>\u00a0 <\/em><\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-114206 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/sobarnes.com\/en\/so-barnes-en\/a-new-vision-of-the-poles-by-fred-farid\/attachment\/the-north-pole-the-south-pole-and-you-60-copie-2\/'><img width=\"150\" height=\"150\" src=\"https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/11\/The-North-Pole-The-South-Pole-And-You-60-copie-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/11\/The-North-Pole-The-South-Pole-And-You-60-copie-150x150.png 150w, https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/11\/The-North-Pole-The-South-Pole-And-You-60-copie-130x130.png 130w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl>\n\t\t\t<br style='clear: both' \/>\n\t\t<\/div>\n\n<p>So what about the vessel itself? Measuring 150 metres (492 ft.) long and built in Sweden, but flying the flag of France, <em>Le<\/em> <em>Commandant Charcot<\/em> can accommodate 245 passengers in the cabins and suites, some of which have private terraces and jacuzzis with a view of the ocean. Boasting two restaurants and a spa, this new breed of vessel is \u201cClass PC2\u201d certified, which means it can break 2.5m (8.5 ft.) of ice with its bow. All while being fuelled by hybrid-electric power, in other words as clean as it comes for a cruise ship these days.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-2 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-2 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-2' class='gallery galleryid-114206 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/sobarnes.com\/en\/so-barnes-en\/a-new-vision-of-the-poles-by-fred-farid\/attachment\/ponant-fred-farid-sobarnes-2\/'><img width=\"150\" height=\"150\" src=\"https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/11\/ponant-fred-farid-sobarnes-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/11\/ponant-fred-farid-sobarnes-150x150.jpg 150w, https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/11\/ponant-fred-farid-sobarnes-298x300.jpg 298w, https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/11\/ponant-fred-farid-sobarnes-130x130.jpg 130w, https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/11\/ponant-fred-farid-sobarnes-400x402.jpg 400w, https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/11\/ponant-fred-farid-sobarnes-497x500.jpg 497w, https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/11\/ponant-fred-farid-sobarnes.jpg 705w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/sobarnes.com\/en\/so-barnes-en\/a-new-vision-of-the-poles-by-fred-farid\/attachment\/le-roy-pnabu_2017071410373099_conferencecharcot-2\/'><img width=\"150\" height=\"150\" src=\"https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/11\/jean-baptiste-charcotjpeg-150x150.jpeg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/11\/jean-baptiste-charcotjpeg-150x150.jpeg 150w, https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/11\/jean-baptiste-charcotjpeg-130x130.jpeg 130w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/sobarnes.com\/en\/so-barnes-en\/a-new-vision-of-the-poles-by-fred-farid\/attachment\/ponnat-pole-sud-sobarnes-2\/'><img width=\"150\" height=\"150\" src=\"https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/11\/ponnat-pole-sud-sobarnes-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/11\/ponnat-pole-sud-sobarnes-150x150.jpg 150w, https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/11\/ponnat-pole-sud-sobarnes-130x130.jpg 130w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>And, of course, the SoBARNESpedia fact to finish off: this vessel owes its name to Jean-Baptiste Charcot (1867-1936), doctor, naval officer and renowned Antarctic explorer. French rugby union footballer and silver medallist at the Paris 1900 Olympics, Jean-Baptiste Charcot was both a sporting personality and an adventurer. And above all a living superstar. His death is worthy of a novel, choosing to stay aboard <em>Pourquoi-Pas ? IV<\/em> when it was wrecked off the coast of Iceland.<\/p>\n<p>His description of the poles will send a shiver of excitement down your spine; \u201c<em>I now consider that these regions leave a kind of reverent mark on a person. Any man who reaches this place feels his spirit soar.\u201d\u00a0 <\/em><\/p>\n<p><a href=\"mailto:laurent@sobarnes.com\">laurent@sobarnes.com<\/a><\/p>\n<p>--<\/p>\n<p>Infos : <a href=\"https:\/\/www.ponant.com\/le-commandant-charcot\" target=\"_blank\" rel=\"noopener\">Ponant.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When Fred &amp; Farid puts its spin on the advertising campaign for the launch of a polar exploration ship, SoBARNES naturally has to take a closer look. Welcome aboard Le Commandant Charcot. Le Commandant Charcot has great ambitions. Equipped with \u201cclean\u201d power technology, the latest addition to the Ponant fleet aims to reinvent exploration cruises. And offer journeys to the two poles never before undertaken, all in unparalleled luxury and world-class French art de vivre. Right up SoBARNES\u2019 street. All that needed to be done was to get the word out. Ponant (which you may have known under the name [&hellip;]<\/p>\n","protected":false},"author":6568,"featured_media":114153,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[554,511],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v16.4 (Yoast SEO v16.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A new vision of the poles, by Fred &amp; Farid - SoBarnes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sobarnes.com\/en\/so-barnes-en\/a-new-vision-of-the-poles-by-fred-farid\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A new vision of the poles, by Fred &amp; Farid - SoBarnes\" \/>\n<meta property=\"og:description\" content=\"When Fred &amp; Farid puts its spin on the advertising campaign for the launch of a polar exploration ship, SoBARNES naturally has to take a closer look. Welcome aboard Le Commandant Charcot. Le Commandant Charcot has great ambitions. Equipped with \u201cclean\u201d power technology, the latest addition to the Ponant fleet aims to reinvent exploration cruises. And offer journeys to the two poles never before undertaken, all in unparalleled luxury and world-class French art de vivre. Right up SoBARNES\u2019 street. All that needed to be done was to get the word out. 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