{"id":114111,"date":"2021-11-11T05:05:17","date_gmt":"2021-11-11T10:05:17","guid":{"rendered":"https:\/\/sobarnes.com\/all-destinations\/louis-vuitton-une-vie-de-roman\/"},"modified":"2021-11-11T05:07:50","modified_gmt":"2021-11-11T10:07:50","slug":"louis-vuitton-the-novel","status":"publish","type":"post","link":"https:\/\/sobarnes.com\/en\/so-barnes-en\/louis-vuitton-the-novel\/","title":{"rendered":"Louis Vuitton, the novel"},"content":{"rendered":"<h4>Before becoming the name of one of the world\u2019s most famous brands, Louis Vuitton was the name of a man. A craftsman and visionary entrepreneur, born 200 years ago in France\u2019s Jura region. Dive into <em>Louis Vuitton, l\u2019Audacieux<\/em>, his fictionalised biography published by Gallimard. And let SoBARNES introduce you to its author, Caroline Bongrand.<\/h4>\n<p>His name was Vuitton, meaning \"<em>hard-headed<\/em>\" in the dialect of the Jura region. Born in 1821, the young Louis was just 14 years old but full of determination when he left the family mill, wearing clogs on his feet and without a penny to his name, to escape his tyrannical stepmother. The legend had begun, even though no-one knew it at the time. This 2-year journey would lead him to Paris where he found his first real job as an apprentice to the most prestigious box-maker and packer in Faubourg Saint-Honor\u00e9, Romain Mar\u00e9chal. From then on, his lucky star never left him.<\/p>\n<p>Caroline Bongrand\u2019s <em>Louis Vuitton, l\u2019Audacieux<\/em> (*) vividly relates the rise of this young virtuoso and visionary craftsman in a Paris transformed by Haussmann.<\/p>\n<p><iframe loading=\"lazy\" title=\"Interview with \u201cLouis L\u2019Audacieux\u201d Author Caroline Bongrand | LOUIS VUITTON\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/pA9eU6ti66Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>When Eug\u00e9nie de Montijo became Empress of France, she continued to enlist the services of her favourite <em>\u201cpacker<\/em>\u201d, with whom she developed a sincere and lasting friendship. With this high-profile backing, Louis Vuitton set up his own business in 1854 and created the brand that bears his name. Benefiting from the splendour of France's Second Empire, he invented increasingly daring trunks adapted to the extravagant clothes and exotic journeys favoured by the European aristocracy. He thus turned his life into an epic tale and his name into a leading brand.<\/p>\n<p>Written by novelist Caroline Bongrand, who also wrote the screenplay of the film\u00a0<em>Eiffel<\/em>, this biography in which reality outdoes fiction has received support from the Louis Vuitton fashion house and its archives. And because we\u2019re among friends, here\u2019s a little secret in the form of Columbus\u2019 egg: one of Louis Vuitton\u2019s greatest strokes of genius was designing the flat-top trunk, the forerunner to almost all modern-day luggage. Before this invention, trunks had a domed cover, making it much less practical to stack them, especially on trains. It just takes someone to think of it. And to dare to be different!<\/p>\n<p><a href=\"mailto:laurent@sobarnes.com\">laurent@sobarnes.com<\/a><\/p>\n<p><em>--\u00a0<\/em><\/p>\n<p>Louis Vuitton, l\u2019Audacieux, by Caroline Bongrand, 333 p., Editions Gallimard, Special Edition Literature, \u20ac20<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Before becoming the name of one of the world\u2019s most famous brands, Louis Vuitton was the name of a man. A craftsman and visionary entrepreneur, born 200 years ago in France\u2019s Jura region. Dive into Louis Vuitton, l\u2019Audacieux, his fictionalised biography published by Gallimard. And let SoBARNES introduce you to its author, Caroline Bongrand. His name was Vuitton, meaning &#8220;hard-headed&#8221; in the dialect of the Jura region. Born in 1821, the young Louis was just 14 years old but full of determination when he left the family mill, wearing clogs on his feet and without a penny to his name, [&hellip;]<\/p>\n","protected":false},"author":6568,"featured_media":114108,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[554,511],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v16.4 (Yoast SEO v16.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Louis Vuitton, the novel - SoBarnes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sobarnes.com\/en\/so-barnes-en\/louis-vuitton-the-novel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Louis Vuitton, the novel - SoBarnes\" \/>\n<meta property=\"og:description\" content=\"Before becoming the name of one of the world\u2019s most famous brands, Louis Vuitton was the name of a man. 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