{"id":114046,"date":"2021-11-03T13:29:38","date_gmt":"2021-11-03T18:29:38","guid":{"rendered":"https:\/\/sobarnes.com\/all-destinations\/quand-jaeger-lecoultre-sexpose-a-paris\/"},"modified":"2021-11-03T13:33:38","modified_gmt":"2021-11-03T18:33:38","slug":"jaeger-lecoultre-opens-an-exhibit-in-paris","status":"publish","type":"post","link":"https:\/\/sobarnes.com\/en\/so-barnes-en\/jaeger-lecoultre-opens-an-exhibit-in-paris\/","title":{"rendered":"Jaeger-LeCoultre opens an exhibit in Paris"},"content":{"rendered":"<h4>To round off the 90<sup>th<\/sup> anniversary of the Reverso with elegance, Jaeger-LeCoultre is inviting brand aficionados (and watch lovers in general) to an immersive exhibition at its temporary boutique in Paris. An experience to be soaked up in SoBARNES style.<\/h4>\n<p>The story of the Reverso is widely known, but that doesn't mean we can't tell it again. It all began in India in 1930, on a polo pitch, where the idea was first conceived for a watch casing that could be flipped over on itself so that the glass wouldn\u2019t break every time there was a match... Several months later the Reverso was born, whose revolutionary concept quickly transcended its original purpose. In homage to the longevity of this Art Deco icon, Jaeger-LeCoultre is opening a dedicating pop-up boutique on Rue Faubourg Saint-Honor\u00e9, Paris, until 24<sup>th<\/sup>\u00a0December. On the agenda: an exhibition, a caf\u00e9 and workshops bringing together theory and practice to explore watchmaking.<\/p>\n<p><iframe loading=\"lazy\" title=\"The Reverso Stories Exhibition in Paris, France | Jaeger-LeCoultre\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/X7eP3Thr0Jk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Uniting form and function as a result of its reversible casing and its Art Deco design, the Reverso is one of the world\u2019s most recognisable watches. The dedicated exhibition will quickly prove to be a passionate affair, from archival documents shown for the first time in public to an iconic selection of Reverso watches, exhibiting the original 1931 model to its most recent version, the extraordinary <a href=\"https:\/\/sobarnes.com\/en\/so-barnes-en\/the-extraordinary-technical-feat-that-is-the-4face-reverso\/\" target=\"_blank\" rel=\"noopener\">Hybris Mechanica Calibre 185<\/a> with 4 faces.<\/p>\n<p>And we would highly recommend a detour via the 1931\u00a0Caf\u00e9 either before or after the exhibition. Young Paris chef Nina M\u00e9tayer has laid out sweet treats mischievously inspired by Art Deco design and set against a black and white d\u00e9cor reminiscent of the 1930s.<\/p>\n<p><iframe loading=\"lazy\" title=\"1931 Caf\u00e9 in Paris, by Nina M\u00e9tayer | Jaeger-LeCoultre\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/2WzLYDR1Qek?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>And don\u2019t leave the boutique without taking a turn around the Atelier d\u2019Antoine - named after Antoine Le Coultre, the Manufacture\u2019s founder. Under the guidance of a watchmaker and instructor, the secrets of the Reverso will be revealed to learners who will have the privilege of discovering its intricate workings. The perfect inspiration leading up to Christmas, perhaps?<\/p>\n<p><iframe loading=\"lazy\" title=\"Atelier d\u2019Antoine \u2013 The Reverso Discovery Workshop | Jaeger-LeCoultre\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/dw3HMwKIfXg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><a href=\"mailto:laurent@sobarnes.com\">laurent@sobarnes.com<\/a><\/p>\n<p>--<\/p>\n<p>Information:<\/p>\n<p>Free exhibition Reverso: Timeless Stories Since 1931 and the 1931 Caf\u00e9 will be open from Tuesday to Saturday until 24th December at 15 rue du Faubourg Saint-Honor\u00e9 in Paris (8th arrondissement).\u00a0Entry to the Atelier d\u2019Antoine is ticketed (\u20ac150).\u00a0Information and reservations <a href=\"https:\/\/www.jaeger-lecoultre.com\/eu\/en\/chronicles\/exposition-reverso-paris.html\" target=\"_blank\" rel=\"noopener\">Exposition-reverso.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>To round off the 90th anniversary of the Reverso with elegance, Jaeger-LeCoultre is inviting brand aficionados (and watch lovers in general) to an immersive exhibition at its temporary boutique in Paris. An experience to be soaked up in SoBARNES style. The story of the Reverso is widely known, but that doesn&#8217;t mean we can&#8217;t tell it again. It all began in India in 1930, on a polo pitch, where the idea was first conceived for a watch casing that could be flipped over on itself so that the glass wouldn\u2019t break every time there was a match&#8230; Several months later [&hellip;]<\/p>\n","protected":false},"author":6568,"featured_media":114044,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[551,511],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v16.4 (Yoast SEO v16.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jaeger-LeCoultre opens an exhibit in Paris - SoBarnes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sobarnes.com\/en\/so-barnes-en\/jaeger-lecoultre-opens-an-exhibit-in-paris\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jaeger-LeCoultre opens an exhibit in Paris - SoBarnes\" \/>\n<meta property=\"og:description\" content=\"To round off the 90th anniversary of the Reverso with elegance, Jaeger-LeCoultre is inviting brand aficionados (and watch lovers in general) to an immersive exhibition at its temporary boutique in Paris. An experience to be soaked up in SoBARNES style. The story of the Reverso is widely known, but that doesn&#039;t mean we can&#039;t tell it again. It all began in India in 1930, on a polo pitch, where the idea was first conceived for a watch casing that could be flipped over on itself so that the glass wouldn\u2019t break every time there was a match... 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