{"id":110885,"date":"2021-06-17T06:03:35","date_gmt":"2021-06-17T11:03:35","guid":{"rendered":"https:\/\/sobarnes.com\/all-destinations\/avec-volvo-lelectrique-devient-un-jeu-denfant\/"},"modified":"2021-06-17T08:14:48","modified_gmt":"2021-06-17T13:14:48","slug":"going-electric-childs-play-for-volvo","status":"publish","type":"post","link":"https:\/\/sobarnes.com\/en\/so-barnes-en\/going-electric-childs-play-for-volvo\/","title":{"rendered":"Going electric: child\u2019s play for Volvo"},"content":{"rendered":"<h4>Here at SoBARNES we\u2019re tipping our hat to the Swedish manufacturer, which has released a funny, heart-warming and unabashed clip to promote its switch to electric vehicles. Self-deprecation at its best.<\/h4>\n<p>2021 is far from over, but SoBARNES is ready to name Volvo the winner of its best advert award for its clip illustrating the generation gap (or the rivalry between traditionalists and modernists, whichever) designed to convert its clients to electric engines. The challenge is simple: prove that a car can run on something other than petrol without disavowing its brand DNA. Enter a grandfather and granddaughter duo, who clearly don't have the same forces of habit. Note that the electric Volvo XC40 Recharge SUV only appears at the very end of the clip.\u2026<\/p>\n<p><iframe loading=\"lazy\" title=\"The Future Is Electric\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/mYyPlgHYXok?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Entitled \u201c<em>The Future is Electric<\/em>\u201d (*), this particularly cleverly done film contains a number of generational nods, including the scene where the grandfather looks at his toy Volvo 850 with a certain nostalgia, an icon of the 90s that Volvo has no qualms telling us belongs to the past. It\u2019s audacious on the part of the manufacturer, but ultimately in keeping with the message conveyed.<\/p>\n<p>So what about the XC40 Recharge? The world\u2019s best-selling XC40 compact SUV has gone electric in this version equipped with two 204hp electric motors, giving a combined total of 408hp - not to be laughed at. The only aesthetic difference from its petrol-powered counterparts is the blanked off grille, given that there\u2019s no combustion engine to cool.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-110885 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/sobarnes.com\/en\/so-barnes-en\/going-electric-childs-play-for-volvo\/attachment\/volvo-xc40-recharge-p8-awd-100-electrique-3-2\/'><img width=\"150\" height=\"150\" src=\"https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/06\/276880_Volvo_XC40_Recharge_Twin_100_lectrique-copie-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-1-110864\" srcset=\"https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/06\/276880_Volvo_XC40_Recharge_Twin_100_lectrique-copie-150x150.jpg 150w, https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/06\/276880_Volvo_XC40_Recharge_Twin_100_lectrique-copie-130x130.jpg 130w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-110864'>\n\t\t\t\tVolvo XC40 Recharge P8 AWD 100 % \u00e9lectrique\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/sobarnes.com\/en\/so-barnes-en\/going-electric-childs-play-for-volvo\/attachment\/volvo-xc40-recharge-p8-awd-100-electrique-2-2\/'><img width=\"150\" height=\"150\" src=\"https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/06\/276881_Volvo_XC40_Recharge_Twin_100_lectrique-copie-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-1-110859\" srcset=\"https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/06\/276881_Volvo_XC40_Recharge_Twin_100_lectrique-copie-150x150.jpg 150w, https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/06\/276881_Volvo_XC40_Recharge_Twin_100_lectrique-copie-130x130.jpg 130w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-110859'>\n\t\t\t\tVolvo XC40 Recharge P8 AWD 100 % \u00e9lectrique\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/sobarnes.com\/en\/so-barnes-en\/going-electric-childs-play-for-volvo\/attachment\/volvo-xc40-recharge-p8-awd-100-electrique-2\/'><img width=\"150\" height=\"150\" src=\"https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/06\/276835_Volvo_XC40_Recharge_Twin_100_lectrique-copie-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-1-110857\" srcset=\"https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/06\/276835_Volvo_XC40_Recharge_Twin_100_lectrique-copie-150x150.jpg 150w, https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/06\/276835_Volvo_XC40_Recharge_Twin_100_lectrique-copie-130x130.jpg 130w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-110857'>\n\t\t\t\tVolvo XC40 Recharge P8 AWD 100 % \u00e9lectrique\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/sobarnes.com\/en\/so-barnes-en\/going-electric-childs-play-for-volvo\/attachment\/volvo-xc40-recharge-twin-2-2\/'><img width=\"150\" height=\"150\" src=\"https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/06\/volvo-xc40-recharge-twin--150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/06\/volvo-xc40-recharge-twin--150x150.jpg 150w, https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/06\/volvo-xc40-recharge-twin--130x130.jpg 130w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl>\n\t\t\t<br style='clear: both' \/>\n\t\t<\/div>\n\n<p>Performance is by the by for this type of car, but we will mention that this powerful SUV comes with 452\u00a0litres of boot space and a combined electric driving range of 257\u00a0miles for city driving according to Volvo. However, we unreservedly applaud the integrated heat pump in addition to the air conditioning, preventing it consuming too much electricity for a better driving range.<\/p>\n<p>The XC40 Recharge is available from \u00a353,155 (\u20ac58,490).<\/p>\n<p><a href=\"mailto:laurent@sobarnes.com\">laurent@sobarnes.com<\/a><\/p>\n<p>(*) Can\u2019t figure out where you know the song from but know it\u2019ll be stuck in your head all day? It\u2019s the Broadway classic <em>Anything You Can Do (I Can Do Better),<\/em> composed by Irving Berlin for the musical \u2018Annie Get Your Gun\u2019 and sung here by Ethel Merman and Ray Middleton. \u201c<em>Anything you can do, I can do better<\/em>\u201d... Volvo\u2019s choice of this show tune certainly owes nothing to chance!<\/p>\n<p>--<\/p>\n<p>Infos : <a href=\"https:\/\/www.volvocars.com\/fr\/v\/cars\/xc40-electric\" target=\"_blank\" rel=\"noopener\">Volvocars.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here at SoBARNES we\u2019re tipping our hat to the Swedish manufacturer, which has released a funny, heart-warming and unabashed clip to promote its switch to electric vehicles. Self-deprecation at its best. 2021 is far from over, but SoBARNES is ready to name Volvo the winner of its best advert award for its clip illustrating the generation gap (or the rivalry between traditionalists and modernists, whichever) designed to convert its clients to electric engines. The challenge is simple: prove that a car can run on something other than petrol without disavowing its brand DNA. Enter a grandfather and granddaughter duo, who [&hellip;]<\/p>\n","protected":false},"author":6568,"featured_media":110854,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[554,511],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v16.4 (Yoast SEO v16.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Going electric: child\u2019s play for Volvo - SoBarnes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sobarnes.com\/en\/so-barnes-en\/going-electric-childs-play-for-volvo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Going electric: child\u2019s play for Volvo - SoBarnes\" \/>\n<meta property=\"og:description\" content=\"Here at SoBARNES we\u2019re tipping our hat to the Swedish manufacturer, which has released a funny, heart-warming and unabashed clip to promote its switch to electric vehicles. Self-deprecation at its best. 2021 is far from over, but SoBARNES is ready to name Volvo the winner of its best advert award for its clip illustrating the generation gap (or the rivalry between traditionalists and modernists, whichever) designed to convert its clients to electric engines. The challenge is simple: prove that a car can run on something other than petrol without disavowing its brand DNA. Enter a grandfather and granddaughter duo, who [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sobarnes.com\/en\/so-barnes-en\/going-electric-childs-play-for-volvo\/\" \/>\n<meta property=\"og:site_name\" content=\"SoBarnes\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SoBarnes\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-17T11:03:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-17T13:14:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/06\/Volvo-xc40-recharge-twin.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"823\" \/>\n\t<meta property=\"og:image:height\" content=\"474\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@So___Barnes\" \/>\n<meta name=\"twitter:site\" content=\"@So___Barnes\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/sobarnes.com\/en\/#organization\",\"name\":\"SoBarnes - Vivre dans un Monde de Luxe - Lieux d'exception, Propri\\u00e9t\\u00e9s\",\"url\":\"https:\/\/sobarnes.com\/en\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/SoBarnes\/\",\"https:\/\/www.instagram.com\/so___barnes\/\",\"https:\/\/twitter.com\/So___Barnes\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/sobarnes.com\/en\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/sobarnes.com\/wp-content\/uploads\/2016\/12\/so-barnes-about-us.png\",\"contentUrl\":\"https:\/\/sobarnes.com\/wp-content\/uploads\/2016\/12\/so-barnes-about-us.png\",\"width\":\"1110\",\"height\":\"307\",\"caption\":\"SoBarnes - Vivre dans un Monde de Luxe - Lieux d'exception, Propri\\u00e9t\\u00e9s\"},\"image\":{\"@id\":\"https:\/\/sobarnes.com\/en\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sobarnes.com\/en\/#website\",\"url\":\"https:\/\/sobarnes.com\/en\/\",\"name\":\"SoBarnes\",\"description\":\"Worldwide Luxury Guide\",\"publisher\":{\"@id\":\"https:\/\/sobarnes.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/sobarnes.com\/en\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/sobarnes.com\/en\/so-barnes-en\/going-electric-childs-play-for-volvo\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/06\/Volvo-xc40-recharge-twin.jpg\",\"contentUrl\":\"https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/06\/Volvo-xc40-recharge-twin.jpg\",\"width\":823,\"height\":474},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sobarnes.com\/en\/so-barnes-en\/going-electric-childs-play-for-volvo\/#webpage\",\"url\":\"https:\/\/sobarnes.com\/en\/so-barnes-en\/going-electric-childs-play-for-volvo\/\",\"name\":\"Going electric: child\\u2019s play for Volvo - SoBarnes\",\"isPartOf\":{\"@id\":\"https:\/\/sobarnes.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sobarnes.com\/en\/so-barnes-en\/going-electric-childs-play-for-volvo\/#primaryimage\"},\"datePublished\":\"2021-06-17T11:03:35+00:00\",\"dateModified\":\"2021-06-17T13:14:48+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/sobarnes.com\/en\/so-barnes-en\/going-electric-childs-play-for-volvo\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sobarnes.com\/en\/so-barnes-en\/going-electric-childs-play-for-volvo\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sobarnes.com\/en\/so-barnes-en\/going-electric-childs-play-for-volvo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sobarnes.com\/en\/\",\"url\":\"https:\/\/sobarnes.com\/en\/\",\"name\":\"Accueil\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@id\":\"https:\/\/sobarnes.com\/en\/so-barnes-en\/going-electric-childs-play-for-volvo\/#webpage\"}}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/sobarnes.com\/en\/so-barnes-en\/going-electric-childs-play-for-volvo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sobarnes.com\/en\/so-barnes-en\/going-electric-childs-play-for-volvo\/#webpage\"},\"author\":{\"@id\":\"https:\/\/sobarnes.com\/en\/#\/schema\/person\/98b5367a81766e27e6baf23f55c07de0\"},\"headline\":\"Going electric: child\\u2019s play for Volvo\",\"datePublished\":\"2021-06-17T11:03:35+00:00\",\"dateModified\":\"2021-06-17T13:14:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sobarnes.com\/en\/so-barnes-en\/going-electric-childs-play-for-volvo\/#webpage\"},\"wordCount\":416,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/sobarnes.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/sobarnes.com\/en\/so-barnes-en\/going-electric-childs-play-for-volvo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/06\/Volvo-xc40-recharge-twin.jpg\",\"articleSection\":[\"So\\u2026Trendy\",\"So...PASSIONS\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sobarnes.com\/en\/so-barnes-en\/going-electric-childs-play-for-volvo\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/sobarnes.com\/en\/#\/schema\/person\/98b5367a81766e27e6baf23f55c07de0\",\"name\":\"Laurent Caillaud\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/sobarnes.com\/en\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d40970c7cb8b85b1956390a62fd477bb?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d40970c7cb8b85b1956390a62fd477bb?s=96&r=g\",\"caption\":\"Laurent Caillaud\"},\"description\":\"Bonjour, Je m'appelle Laurent. J'\\u00e9cris en fran\\u00e7ais et en anglais.\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","_links":{"self":[{"href":"https:\/\/sobarnes.com\/en\/wp-json\/wp\/v2\/posts\/110885"}],"collection":[{"href":"https:\/\/sobarnes.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sobarnes.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sobarnes.com\/en\/wp-json\/wp\/v2\/users\/6568"}],"replies":[{"embeddable":true,"href":"https:\/\/sobarnes.com\/en\/wp-json\/wp\/v2\/comments?post=110885"}],"version-history":[{"count":1,"href":"https:\/\/sobarnes.com\/en\/wp-json\/wp\/v2\/posts\/110885\/revisions"}],"predecessor-version":[{"id":110886,"href":"https:\/\/sobarnes.com\/en\/wp-json\/wp\/v2\/posts\/110885\/revisions\/110886"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sobarnes.com\/en\/wp-json\/wp\/v2\/media\/110854"}],"wp:attachment":[{"href":"https:\/\/sobarnes.com\/en\/wp-json\/wp\/v2\/media?parent=110885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sobarnes.com\/en\/wp-json\/wp\/v2\/categories?post=110885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sobarnes.com\/en\/wp-json\/wp\/v2\/tags?post=110885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}