{"id":107585,"date":"2021-03-25T05:02:23","date_gmt":"2021-03-25T10:02:23","guid":{"rendered":"https:\/\/sobarnes.com\/all-destinations\/en-avant-premiere-la-nouvelle-campagne-coco-crush-de-chanel\/"},"modified":"2021-03-25T09:03:44","modified_gmt":"2021-03-25T14:03:44","slug":"a-preview-of-chanels-new-coco-crush-campaign","status":"publish","type":"post","link":"https:\/\/sobarnes.com\/en\/so-barnes-en\/so-secret\/a-preview-of-chanels-new-coco-crush-campaign\/","title":{"rendered":"A preview of Chanel\u2019s new Coco Crush campaign"},"content":{"rendered":"<h4 style=\"text-align: justify; text-justify: inter-ideograph;\"><span style=\"font-size: 11.0pt; font-family: 'Helvetica Neue';\">The Coco Crush collection is already a classic, but we have a real soft spot for its new digital campaign. So much so that we\u2019re giving you a preview, just for SoBARNES. <\/span><\/h4>\n<p style=\"text-align: justify; text-justify: inter-ideograph;\">\u201c<em>Some encounters you wear forever<\/em>...\u201d This is the evocative title of the two-minute film that put a new spin on the love triangle for Coco Crush, set against a timeless and ostensibly Parisian backdrop. And featuring Gabrielle Chanel, whose life was a succession of encounters that nourished her creativity and marked her destiny, as a presence that runs throughout. To the rousing soundtrack of Les McCann\u2019s <em>Burnin\u2019 coal<\/em>:<\/p>\n<div style=\"width: 1200px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-107585-1\" width=\"1200\" height=\"675\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/03\/ccc-the-encounters-2021-main-16-9-2min-vf-fr.mp4?_=1\" \/><a href=\"https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/03\/ccc-the-encounters-2021-main-16-9-2min-vf-fr.mp4\">https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/03\/ccc-the-encounters-2021-main-16-9-2min-vf-fr.mp4<\/a><\/video><\/div>\n<p>Inspired by the quilted motif, the Coco Crush collection with its repeated, intersecting lines, embodies these decisive moments, those seconds when your life can change forever. Incisions in white or yellow gold run criss-cross over a smooth, rounded surface, recreating the diamond-shaped weave of the motif hat has been emblematic of Chanel since 1955.<\/p>\n<p>You might also have noticed that Coco Crush has reinvented the Toi et Moi (you and me) ring: instead of a single mount set with two stones, it now comprises two bands that meet without joining together. A potent symbol\u2026<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-107585 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/sobarnes.com\/en\/so-barnes-en\/so-secret\/a-preview-of-chanels-new-coco-crush-campaign\/attachment\/ccc-j10817-j11135-j11656-copie-2\/'><img width=\"150\" height=\"150\" src=\"https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/03\/ccc-j10817-j11135-j11656-copie-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/03\/ccc-j10817-j11135-j11656-copie-150x150.jpg 150w, https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/03\/ccc-j10817-j11135-j11656-copie-130x130.jpg 130w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/sobarnes.com\/en\/so-barnes-en\/so-secret\/a-preview-of-chanels-new-coco-crush-campaign\/attachment\/ccc-j11656-j11333-h6590-copie-2\/'><img width=\"150\" height=\"150\" src=\"https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/03\/ccc-j11656-j11333-h6590-copie-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/03\/ccc-j11656-j11333-h6590-copie-150x150.jpg 150w, https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/03\/ccc-j11656-j11333-h6590-copie-130x130.jpg 130w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/sobarnes.com\/en\/so-barnes-en\/so-secret\/a-preview-of-chanels-new-coco-crush-campaign\/attachment\/chanel-coco-crush-2\/'><img width=\"150\" height=\"150\" src=\"https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/03\/chanel-coco-crush-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/03\/chanel-coco-crush-150x150.jpg 150w, https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/03\/chanel-coco-crush-130x130.jpg 130w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/sobarnes.com\/en\/so-barnes-en\/so-secret\/a-preview-of-chanels-new-coco-crush-campaign\/attachment\/coco-crush-copie-3-2\/'><img width=\"150\" height=\"150\" src=\"https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/03\/coco-crush-copie-3-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/03\/coco-crush-copie-3-150x150.jpg 150w, https:\/\/sobarnes.com\/wp-content\/uploads\/2021\/03\/coco-crush-copie-3-130x130.jpg 130w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl>\n\t\t\t<br style='clear: both' \/>\n\t\t<\/div>\n\n<p style=\"text-align: justify; text-justify: inter-ideograph;\"><span style=\"font-size: 11.0pt; font-family: 'Helvetica Neue';\">We\u2019ve already given you a sneak peek of the clip, but we couldn't leave you without the SoBARNESpedia scoop: the book that appears at 40 seconds really exists, it\u2019s <a href=\"http:\/\/www.gallimard.fr\/Catalogue\/GALLIMARD\/Folio\/Folio\/L-allure-de-Chanel\" target=\"_blank\" rel=\"noopener noreferrer\"><i>L\u2019Allure de Chanel<\/i><\/a> (Gallimard), <\/span>the last book written by Paul Morand, illustrated here by Karl Lagerfeld.<\/p>\n<p>There\u2019s nothing coincidental about this choice, since the encounter between Chanel and Morand was undoubtedly of the sort you wear forever!<\/p>\n<p><a href=\"mailto:laurent@sobarnes.com\">laurent@sobarnes.com<\/a><\/p>\n<p>--<\/p>\n<p>Infos : <a href=\"https:\/\/www.chanel.com\/fr\/joaillerie\/coco-crush\/c\/3x2x5\/\" target=\"_blank\" rel=\"noopener noreferrer\">Chanel.com<\/a><\/p>\n<p style=\"text-align: justify; text-justify: inter-ideograph;\"><span style=\"font-size: 11.0pt; font-family: 'Helvetica Neue';\">#COCOCRUSH #CHANELJoaillerie #SomeEncountersYouWearForever <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Coco Crush collection is already a classic, but we have a real soft spot for its new digital campaign. So much so that we\u2019re giving you a preview, just for SoBARNES. \u201cSome encounters you wear forever&#8230;\u201d This is the evocative title of the two-minute film that put a new spin on the love triangle for Coco Crush, set against a timeless and ostensibly Parisian backdrop. And featuring Gabrielle Chanel, whose life was a succession of encounters that nourished her creativity and marked her destiny, as a presence that runs throughout. To the rousing soundtrack of Les McCann\u2019s Burnin\u2019 coal: [&hellip;]<\/p>\n","protected":false},"author":6568,"featured_media":107563,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[552],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v16.4 (Yoast SEO v16.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A preview of Chanel\u2019s new Coco Crush campaign - SoBarnes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sobarnes.com\/en\/so-barnes-en\/so-secret\/a-preview-of-chanels-new-coco-crush-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A preview of Chanel\u2019s new Coco Crush campaign - SoBarnes\" \/>\n<meta property=\"og:description\" content=\"The Coco Crush collection is already a classic, but we have a real soft spot for its new digital campaign. So much so that we\u2019re giving you a preview, just for SoBARNES. \u201cSome encounters you wear forever...\u201d This is the evocative title of the two-minute film that put a new spin on the love triangle for Coco Crush, set against a timeless and ostensibly Parisian backdrop. And featuring Gabrielle Chanel, whose life was a succession of encounters that nourished her creativity and marked her destiny, as a presence that runs throughout. 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