{"id":102275,"date":"2020-11-25T11:00:48","date_gmt":"2020-11-25T16:00:48","guid":{"rendered":"https:\/\/sobarnes.com\/all-destinations\/longchamp-reveille-paris\/"},"modified":"2020-11-26T06:04:41","modified_gmt":"2020-11-26T11:04:41","slug":"longchamp-awakens-paris","status":"publish","type":"post","link":"https:\/\/sobarnes.com\/en\/so-barnes-en\/longchamp-awakens-paris\/","title":{"rendered":"Longchamp awakens Paris"},"content":{"rendered":"<h4>Longchamp\u2019s new international brand signature, \u2018<em>Tr\u00e8s Paris<\/em>\u2019, is spreading from the United States to China, with no translation necessary. And it is introduced in a charming short film in which French singer Clara Luciani pays homage to Jacques Dutronc and the City of Lights.<\/h4>\n<p>In the lead roles of this 8-minute short film, two handbags (Longchamp, of course) are inadvertently swapped in the whirlwind of a Parisian night. It is also about young women who are products of their time, a white kitten, coffee without milk, a literate motorcyclist and an Eiffel Tower imprisoned in a pyramid... With timeless Paris as the backdrop, where anything can happen. Even today.<\/p>\n<p><iframe loading=\"lazy\" title=\"LONGCHAMP Tr\u00e8s Paris | SS21 campaign | Short Film\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/pIw8YoP1VEM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>The Arc de Triomphe, Place Dauphine, Place de la Concorde, Avenue Trudaine, the steps of Montmartre, Caf\u00e9 Le Mansart and Les Bains nightclub \u2014 an escapade in pursuit of two <em>Roseau<\/em> handbags. One belonging to Parisienne Mathilde, played by Mathilde Ollivier, and the other to Amber, a young English woman played by Amber Anderson. And a cat, Blanche, hidden in one of the handbags...<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-102275 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/sobarnes.com\/en\/so-barnes-en\/longchamp-awakens-paris\/attachment\/lonchamp-moto-2\/'><img width=\"150\" height=\"150\" src=\"https:\/\/sobarnes.com\/wp-content\/uploads\/2020\/11\/lonchamp-moto-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/sobarnes.com\/wp-content\/uploads\/2020\/11\/lonchamp-moto-150x150.jpg 150w, https:\/\/sobarnes.com\/wp-content\/uploads\/2020\/11\/lonchamp-moto-130x130.jpg 130w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/sobarnes.com\/en\/so-barnes-en\/longchamp-awakens-paris\/attachment\/longchamp-tres-paris-mathilde-2\/'><img width=\"150\" height=\"150\" src=\"https:\/\/sobarnes.com\/wp-content\/uploads\/2020\/11\/longchamp-tres-paris-mathilde-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/sobarnes.com\/wp-content\/uploads\/2020\/11\/longchamp-tres-paris-mathilde-150x150.jpg 150w, https:\/\/sobarnes.com\/wp-content\/uploads\/2020\/11\/longchamp-tres-paris-mathilde-130x130.jpg 130w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/sobarnes.com\/en\/so-barnes-en\/longchamp-awakens-paris\/attachment\/longchamp-tres-paris-top-1170x450-2\/'><img width=\"150\" height=\"150\" src=\"https:\/\/sobarnes.com\/wp-content\/uploads\/2020\/11\/longchamp-tres-paris-top-1170x450-1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/sobarnes.com\/wp-content\/uploads\/2020\/11\/longchamp-tres-paris-top-1170x450-1-150x150.jpg 150w, https:\/\/sobarnes.com\/wp-content\/uploads\/2020\/11\/longchamp-tres-paris-top-1170x450-1-130x130.jpg 130w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>Longchamp was established in Paris in 1948. Through Jacques Dutronc\u2019s song <em>Il est 5 heures Paris s\u2019\u00e9veille<\/em> (\u201cIt's 5 am, Paris awakens\u201d), the brand wanted to return to its origins, with Clara Luciani\u2019s deep tones. Although born in the Bouches-du-Rh\u00f4ne, the 28-year-old singer explains that she spent \u201c<em>19 years in gestation before being born in Paris!<\/em>\u201d Which are her favourite neighbourhoods? \u201c<em>It depends on the day and on my mood<\/em>\u201d, explains Clara<em>. \u201cBut maybe the 18<sup>th<\/sup> and the 9<sup>th<\/sup>, probably because I spend so much time there for work. Sometimes I venture over to the Left Bank for a wander around the Jardin du Luxembourg and to drink hot chocolate at Angelina, near the Mus\u00e9e du S\u00e9nat.<\/em>\u201d<\/p>\n<p>And because Paris will always be Paris, SoBARNES presents the trailer of this inspired film:<\/p>\n<p><iframe loading=\"lazy\" title=\"LONGCHAMP Tr\u00e8s Paris | SS21 campaign | Trailer\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/t4oD-VD2Ep4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><a href=\"mailto:laurent@sobarnes.com\">laurent@sobarnes.com\u00a0<\/a><\/p>\n<p>Infos : <a href=\"https:\/\/www.longchamp.com\/fr\/fr\/longchamp-tresparis\/\">Longchamp.com<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Longchamp\u2019s new international brand signature, \u2018Tr\u00e8s Paris\u2019, is spreading from the United States to China, with no translation necessary. And it is introduced in a charming short film in which French singer Clara Luciani pays homage to Jacques Dutronc and the City of Lights. In the lead roles of this 8-minute short film, two handbags (Longchamp, of course) are inadvertently swapped in the whirlwind of a Parisian night. It is also about young women who are products of their time, a white kitten, coffee without milk, a literate motorcyclist and an Eiffel Tower imprisoned in a pyramid&#8230; With timeless Paris [&hellip;]<\/p>\n","protected":false},"author":6568,"featured_media":102163,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[554,511],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v16.4 (Yoast SEO v16.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Longchamp awakens Paris - SoBarnes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sobarnes.com\/en\/so-barnes-en\/longchamp-awakens-paris\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Longchamp awakens Paris - SoBarnes\" \/>\n<meta property=\"og:description\" content=\"Longchamp\u2019s new international brand signature, \u2018Tr\u00e8s Paris\u2019, is spreading from the United States to China, with no translation necessary. And it is introduced in a charming short film in which French singer Clara Luciani pays homage to Jacques Dutronc and the City of Lights. In the lead roles of this 8-minute short film, two handbags (Longchamp, of course) are inadvertently swapped in the whirlwind of a Parisian night. It is also about young women who are products of their time, a white kitten, coffee without milk, a literate motorcyclist and an Eiffel Tower imprisoned in a pyramid... With timeless Paris [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sobarnes.com\/en\/so-barnes-en\/longchamp-awakens-paris\/\" \/>\n<meta property=\"og:site_name\" content=\"SoBarnes\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SoBarnes\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-25T16:00:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-26T11:04:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sobarnes.com\/wp-content\/uploads\/2020\/11\/longchamp-tres-paris-amber-chat.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@So___Barnes\" \/>\n<meta name=\"twitter:site\" content=\"@So___Barnes\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/sobarnes.com\/en\/#organization\",\"name\":\"SoBarnes - Vivre dans un Monde de Luxe - Lieux d'exception, Propri\\u00e9t\\u00e9s\",\"url\":\"https:\/\/sobarnes.com\/en\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/SoBarnes\/\",\"https:\/\/www.instagram.com\/so___barnes\/\",\"https:\/\/twitter.com\/So___Barnes\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/sobarnes.com\/en\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/sobarnes.com\/wp-content\/uploads\/2016\/12\/so-barnes-about-us.png\",\"contentUrl\":\"https:\/\/sobarnes.com\/wp-content\/uploads\/2016\/12\/so-barnes-about-us.png\",\"width\":\"1110\",\"height\":\"307\",\"caption\":\"SoBarnes - Vivre dans un Monde de Luxe - Lieux d'exception, Propri\\u00e9t\\u00e9s\"},\"image\":{\"@id\":\"https:\/\/sobarnes.com\/en\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sobarnes.com\/en\/#website\",\"url\":\"https:\/\/sobarnes.com\/en\/\",\"name\":\"SoBarnes\",\"description\":\"Worldwide Luxury Guide\",\"publisher\":{\"@id\":\"https:\/\/sobarnes.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/sobarnes.com\/en\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/sobarnes.com\/en\/so-barnes-en\/longchamp-awakens-paris\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/sobarnes.com\/wp-content\/uploads\/2020\/11\/longchamp-tres-paris-amber-chat.jpg\",\"contentUrl\":\"https:\/\/sobarnes.com\/wp-content\/uploads\/2020\/11\/longchamp-tres-paris-amber-chat.jpg\",\"width\":1600,\"height\":667},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sobarnes.com\/en\/so-barnes-en\/longchamp-awakens-paris\/#webpage\",\"url\":\"https:\/\/sobarnes.com\/en\/so-barnes-en\/longchamp-awakens-paris\/\",\"name\":\"Longchamp awakens Paris - SoBarnes\",\"isPartOf\":{\"@id\":\"https:\/\/sobarnes.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sobarnes.com\/en\/so-barnes-en\/longchamp-awakens-paris\/#primaryimage\"},\"datePublished\":\"2020-11-25T16:00:48+00:00\",\"dateModified\":\"2020-11-26T11:04:41+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/sobarnes.com\/en\/so-barnes-en\/longchamp-awakens-paris\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sobarnes.com\/en\/so-barnes-en\/longchamp-awakens-paris\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sobarnes.com\/en\/so-barnes-en\/longchamp-awakens-paris\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sobarnes.com\/en\/\",\"url\":\"https:\/\/sobarnes.com\/en\/\",\"name\":\"Accueil\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@id\":\"https:\/\/sobarnes.com\/en\/so-barnes-en\/longchamp-awakens-paris\/#webpage\"}}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/sobarnes.com\/en\/so-barnes-en\/longchamp-awakens-paris\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sobarnes.com\/en\/so-barnes-en\/longchamp-awakens-paris\/#webpage\"},\"author\":{\"@id\":\"https:\/\/sobarnes.com\/en\/#\/schema\/person\/98b5367a81766e27e6baf23f55c07de0\"},\"headline\":\"Longchamp awakens Paris\",\"datePublished\":\"2020-11-25T16:00:48+00:00\",\"dateModified\":\"2020-11-26T11:04:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sobarnes.com\/en\/so-barnes-en\/longchamp-awakens-paris\/#webpage\"},\"wordCount\":348,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/sobarnes.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/sobarnes.com\/en\/so-barnes-en\/longchamp-awakens-paris\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sobarnes.com\/wp-content\/uploads\/2020\/11\/longchamp-tres-paris-amber-chat.jpg\",\"articleSection\":[\"So\\u2026Trendy\",\"So...PASSIONS\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sobarnes.com\/en\/so-barnes-en\/longchamp-awakens-paris\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/sobarnes.com\/en\/#\/schema\/person\/98b5367a81766e27e6baf23f55c07de0\",\"name\":\"Laurent Caillaud\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/sobarnes.com\/en\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d40970c7cb8b85b1956390a62fd477bb?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d40970c7cb8b85b1956390a62fd477bb?s=96&r=g\",\"caption\":\"Laurent Caillaud\"},\"description\":\"Bonjour, Je m'appelle Laurent. J'\\u00e9cris en fran\\u00e7ais et en anglais.\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","_links":{"self":[{"href":"https:\/\/sobarnes.com\/en\/wp-json\/wp\/v2\/posts\/102275"}],"collection":[{"href":"https:\/\/sobarnes.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sobarnes.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sobarnes.com\/en\/wp-json\/wp\/v2\/users\/6568"}],"replies":[{"embeddable":true,"href":"https:\/\/sobarnes.com\/en\/wp-json\/wp\/v2\/comments?post=102275"}],"version-history":[{"count":3,"href":"https:\/\/sobarnes.com\/en\/wp-json\/wp\/v2\/posts\/102275\/revisions"}],"predecessor-version":[{"id":102279,"href":"https:\/\/sobarnes.com\/en\/wp-json\/wp\/v2\/posts\/102275\/revisions\/102279"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sobarnes.com\/en\/wp-json\/wp\/v2\/media\/102163"}],"wp:attachment":[{"href":"https:\/\/sobarnes.com\/en\/wp-json\/wp\/v2\/media?parent=102275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sobarnes.com\/en\/wp-json\/wp\/v2\/categories?post=102275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sobarnes.com\/en\/wp-json\/wp\/v2\/tags?post=102275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}