Patek Philippe puts the spotlight on women

Patek Philippe has given its Twenty~4 a facelift while retaining its iconic, elegant, feminine and modern style.

In 1999, Patek Philippe made the bold move into women’s watches with the launch of the Twenty~4, after 160 years of production exclusively for the male market. A decision that paid off for the venerable manufacture and resulted in the creation of a timeless watch ideal for both everyday life and the glamour of gala evenings. Hence its name. Its original ‘manchette’ design inspired by Art Deco, its curved rectangular case that follows the contours of the wrist smoothly and its metal bracelet transformed it into a classic, a status that has gone undenied since its first presentation.

Twenty years later, Patek Philippe has revamped the medium stainless steel Twenty~4 (25.1 x 30 mm) in two new versions embellished with Arabic numerals and trapeze-style hour markers in white gold. With a choice of sunburst blue or grey dial. The original rectangular shape of the case is accentuated by the two rows of 18 perfectly set diamonds. The crown is naturally decorated with the Calatrava cross, Patek Philippe's trademark emblem, while the bracelet strap (a jewel in itself) features a fold-over clasp. It goes without saying that we love it!

So that’s the horological aspect covered.

A sign of the times, the launch of these two new Twenty~4 is accompanied by a digital campaign focused on everyday rituals, those precious personal routines that bring structure to the (dream) life of the modern woman. Four 20-second clips each end with a slogan, as always with Patex Philippe, forming a mantra: “Begin your own tradition”.

Watch them with SoBARNES:

After all, there's something to be said for traditions!

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