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Is the Audi e-tron GT the world's most beautiful electric car?
With the e-tron GT and its body-built twin sister the RS, Audi are making a statement: 2021 is a breakthrough year in all respects and the big news is that ... -
The Ulysse Nardin UFO
To celebrate its 175th anniversary, Ulysse Nardin is presenting the UFO, a swinging table clock and clock-making masterpiece. 175 years ago, in 1846, Swiss watchmaker Ulysse Nardin created the eponymous ... -
Christopher Guy, mirror mirror on the wall
You may not have known who designed them, but you’ve certainly already seen them. The Christopher Guy mirror frames have asserted their unique style, from Hollywood film sets to statement ... -
Victoire de Castellane takes us behind the scenes of Dior Joaillerie
With Gem Dior, Victoire de Castellane is celebrating her love of jewels by presenting a collection combining watches and jewellery for the very first time. An opportunity for the Artistic ... -
A lesson in design from Harley Davidson
They say that if you want something done right, you have to do it yourself - well Harley-Davidson has proved it again with the launch of Icons, a new collection ... -
Apple and Hermès on a winning streak
Because you never change a winning team, Apple and Hermès are extending their partnership, forged in 2015, with the release of a series of connected yet elegant accessories. Starting with ... -
Longchamp moves in to the net
Is the net bag set to oust the wicker basket as the chic urban shopping accessory? That’s what Longchamp has in mind in any case with Le Pliage Filet, the ... -
The Mystery Clock: a Cartier legend
The Mystery Clocks produced by Cartier in the ’20s and ’30s are coveted among watch enthusiasts. The clock presented for sale by Piasa on 19 May is one of a kind. ... -
Audemars Piguet joins forces with Super Heroes
If you’re an Avengers fan at heart, you’ll be as excited as we are by the launch of the Royal Oak Concept Black Panther Flying Tourbillon. A watchmaking marvel that ... -
Ruinart, or the nobility of the blanc de blancs
The arrival of a new Dom Ruinart blanc de blanc cuvée is always an event amongst champagne lovers. And the newly launched 2009 vintage is no exception. SoBARNES is bubbling ... -
BMW goes in for extravagance
Based on the R 18, already considered a masterpiece in design in its own right, BMW has given free rein to the Kingston Custom workshop to create the breathtaking motorbike ... -
At the Ralph Lauren jazz club
For want of an in-person show, the presentation of the Spring/Summer 2021 collection from Ralph Lauren took the form of a shimmering, elegant and VIP jazz concert. It’s become a new ... -
A horological breakthrough from Frédérique Constant
The Swiss watchmaker has taken the world by surprise with the Slimline Monolithic Manufacture. Presented as a revolution in a voluntarily conservative universe, this watch could give Frédérique Constant a ... -
Spiga: enchanting Bvlgari craftsmanship
The new Serpenti Spiga watches show off Bvlgari’s jewellery craftsmanship to the full. SoBARNES gives you a sneak peek at the workshops where these marvels come to life. The leading ... -
Rolls-Royce: how to rewrite time
Taking the opposite direction in the race for speed that has been marked the car industry since the very beginning, Rolls-Royce is launching the Phantom Tempus Collection, with a design ... -
A preview of Chanel’s new Coco Crush campaign
The Coco Crush collection is already a classic, but we have a real soft spot for its new digital campaign. So much so that we’re giving you a preview, just ... -
The Volvo that thought it was a smartphone
The SUV XC60, Volvo's world bestseller, has a great new look to kick-off 2021. And is now equipped with a multimedia system - developed with Google - that has turned ... -
A peak inside Louboutin’s digital plane
Unable to present his latest collections in a conventional fashion show, Christian Louboutin invited us aboard the inaugural flight of his interactive and totally crazy aircraft. Welcome to the world ... -
When Jaguar revives the E-Type
More than a car, more than a work of art even, the E-Type is a legend. To celebrate its 60th anniversary, Jaguar has created six sets of coupés and roadsters sold ... -
Electric cars are gaining ground at Porsche
Electric propulsion is becoming a clear choice in all segments of the automotive industry. For those that doubted its potential on a sports car, Porsche has provided the answer in ... -
Cartier heritage up for auction
A rumour that piqued SoBARNES’ interest: Friday 3 March, Artcurial will be offering 240 lots from Cartier and its boutiques around the world at auction. A rare occasion to acquire ... -
Harley-Davidson on the road to new horizons
It’s a classic, textbook case. How to revive the Harley-Davidson legend in a global market that swears by ultra-versatile, comfortable motorbikes, with a host of electronic driving aids? Basically the ... -
The Pershing 8X: an Italian take on sports yachting
The latest model from the Pershing shipyards, the 8X triumphed at the 2021 Motor Boat Awards in the Custom Yachts category. Indeed, with its speed, manoeuvrability, comfort and sports design, ... -
A journey to the ends of the Earth with Lamborghini
When you think about a long-distance road trip along routes that have barely been mapped, Lamborghini is probably not the first car manufacturer that comes to mind. And yet... The ... -
Reverso: the secret to eternal youth
More than just a watch, the Reverso is an icon in the true sense of the word. And like all icons, it is truly timeless. To celebrate the 90th anniversary ...
Luxury Brands
Celebrating the union of luxury and business, we go behind the scenes of the biggest names in the industry, from Cartier to Printemps, in addition to our encounters with the personalities that not only represent these brands but live them to the fullest.
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Every week, a smile, a discovery, a secret place, a recommendation.
Every week, a smile, a discovery, a secret place, a recommendation.
