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The Pershing 8X: an Italian take on sports yachting
The latest model from the Pershing shipyards, the 8X triumphed at the 2021 Motor Boat Awards in the Custom Yachts category. Indeed, with its speed, manoeuvrability, comfort and sports design, ... -
A journey to the ends of the Earth with Lamborghini
When you think about a long-distance road trip along routes that have barely been mapped, Lamborghini is probably not the first car manufacturer that comes to mind. And yet... The ... -
Reverso: the secret to eternal youth
More than just a watch, the Reverso is an icon in the true sense of the word. And like all icons, it is truly timeless. To celebrate the 90th anniversary ... -
Zenith back up among the stars
This time it’s official, Zenith is (at last) back in the watchmaking firmament. The unveiling of the new Chronomaster Sport has put the Swiss brand back in a strong position ... -
Dior reads our cards for 2021
2020 may have definitely shaken up the codes of haute couture. Let’s just go straight out and say it: the short film released by Dior to present its Spring-Summer 2021 ... -
Patrick Mavros: the ambassador of African luxury
The success story of jeweller Patrick Mavros owes nothing to chance. Established in Zimbabwe and Mauritius, this family business fosters its originality, its roots and its independence. A firm favourite ... -
A moment of grace, by Chanel
Paris Haute Couture Week was held behind closed doors, with Chanel as the (digital) star. Routine at the Grand Palais was almost restored. Some traditions deserve to be upheld, and ... -
Tod’s, the magical number seven
The Tod’s Men Fall-Winter 2021/2022 collection has been unveiled in a film that meaningfully resonates with current events. Young actor Lorenzo Zurzolo wanders alone with himself, away from everyone and ... -
Tech humour from BMW
Think Bavarian engineers lack a sense of humour? This clip extolling the on board technology of future BMWs will make you think twice. A clever nod to Pixar and its ... -
Artcurial puts the spotlight on Hermès in Monaco
Artcurial is setting up shop in Monaco from 17 to 21 January for a series of prestigious auctions. And notably the Hermès & Luxury Bags auction on 19 January. Want to ... -
Laura Harrier puts a twist on Vuitton
Because we need to keep looking to tomorrow, Louis Vuitton has chosen actress Laura Harrier to incarnate the Spring 2021 collection of its iconic Twist bag. SoBARNES gives you the inside ... -
Bentley, or the challenge of sustainable luxury
2020 may have been the year that accelerated the movement, but that movement had already begun: luxury is going green in a sustainable way. Just like Bentley, which is continuing ... -
The SoBARNES Best of 2020
The year 2020 will forever be one that most will want to forget. All the more reason, then, to remember the best bits, the SoBARNES way. Let's start with a ... -
Let the festivities begin!
There’s something to be said for the imagination of the leading luxury brands, which have managed to present an enchanting vision of the end-of-year festivities for 2020 against all odds. ... -
Saint Laurent holds its fashion show in the desert
2020 will be the year that turned everything upside down, including and fashion and couture. All the more reason to pay due tribute to the extraordinary presentation of Saint Laurent’s ... -
Angelina sets up shop in New York
When the most quintessentially French tea house sets foot in Manhattan, it’s good news (especially in these troubled times). When its address is 2 blocks from the BARNES New York ... -
Behind the scenes of the Chopard workshops
Only a select few Maisons master all the watchmaking and jewellery trades. Chopard is one of them. Craftsmen with exceptional know-how practice their trade in its workshops... SoBARNES gives you ... -
The Maserati musical A to Z
You’ll recognise the music, and you’ll love the images. For its anniversary, the firm created by Alfieri Maserati decided to celebrate with an A to Z that we could watch ... -
Morgan, a stylish end to 3 Wheeler production
Half-car, half-motorbike, the 3 Wheeler is exiting the stage after a booming 10-year career. And Morgan is celebrating this end of an era in style with a limited series, unveiled ... -
Longchamp awakens Paris
Longchamp’s new international brand signature, ‘Très Paris’, is spreading from the United States to China, with no translation necessary. And it is introduced in a charming short film in which ... -
Riva, an eternal elegance
How not to succumb to temptation when faced with the latest addition to the Riva shipyards, the 88' Folgore? This embodiment of design and luxury marks a new milestone in ... -
When Geneva celebrates watchmaking excellence
The 2020 prize list of the Grand Prix d’Horlogerie de Genève (GPHG) was something of a digital firework display. Women’s and men’s, sports or ornate, the watches honoured this year ... -
New York apartments by Aston Martin
Following its earlier venture in Miami, Aston Martin brings its vision of high-end real estate to Manhattan with 5 residential properties at 130 William bringing the worlds of architecture and ... -
Rolex, 5 letters that changed the world
When German watchmaker Hans Wilsdorf invented the name Rolex in 1908, he laid the foundation for what would become one of the world’s most renowned brands across all sectors. A ... -
Lalique returns to its splendour
The Botanica collection captures the pure Lalique tradition. To the delight of us all. René Lalique (1860-1945), a major figure of Art Nouveau then Art Deco, was above all a ...
Luxury Brands
Celebrating the union of luxury and business, we go behind the scenes of the biggest names in the industry, from Cartier to Printemps, in addition to our encounters with the personalities that not only represent these brands but live them to the fullest.
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Every week, a smile, a discovery, a secret place, a recommendation.
Every week, a smile, a discovery, a secret place, a recommendation.
