Welcome to Primrose Hill

“Roses are red, violets are blue, primroses are pale on a velvet green hue …” All this is true, after all, it is the scene of Primrose Hill. And like poetry, this chic, flowery neighborhood of London delights its residents who, once there, can’t imagine living anywhere else.

Primrose Hill, in a few words

Primrose Hill is a bit of a hidden gem in London. The setting is peaceful and enchanting, just to north of Regent’s Park, a stone’s throw away from the tumultuous neighborhood of Camden, with beautiful streets and discreet but extravagant homes intertwined with beautifully maintained green gardens. The setting promises a privileged and quiet life, with birds tweeting about, and the fresh scents of flowers in the spring … which is everything we were looking for.

In the past, it was covered with fields of beautiful primroses and then invaded with popular British personalities. A little extra info, in the 1990s some of the neighborhood’s favorite inhabitants were Kate Moss and Jude Law … and Tim Burton and Eva Green. And just like them, and us, (and you, too, soon, once you’ve found your own studio or castle on Primrose Hill), you’ll enjoy walking through the shady streets, between rows of Victorian mansions with tall black gates, trendy cafes, gastropubs, and tasty restaurants. This first sneak peek is quite idyllic don’t you think, but just wait until you read a little bit more …

Primrose Hill, for a quiet life

On Regent's Park Road, the charm is just as authentic. No need to look for big names or chain stores here, you'll only find nice, independent shops that sell ultra-chic apparel, bookstores that smell of old books at Primrose Hill Books or antique shops filled with rare treasures. For a gourmet taste, we advise booking a table at Odette's then a cold beer in the pub called The Queen's (also, for a spectacular view of Primrose Hill). And of course, there is the Regent Park, an ocean of greenery in the heart of the city. It’s one of the largest parks in London, so there is plenty to do with its zoo, beautiful gardens and large lake swarmed with birds, athletic grounds, cafes and restaurants and its open-air theater where scenes of Shakespeare are played throughout the summer. A green paradise in the paradise of roses. If you go a little further to the north of the park, you can have one of the prettiest views of the City, on Primrose Hill, which reaches over 200 feet high.

And just over the hill

We got a little ahead of ourselves because it must be said that on Primrose Hill, you’ll find the Shakespeare’s Tree, which as planted in 1864. When the sun comes out to say hello, we pack our picnic baskets and families for a day under the 200-year-old tree.
The British and the international community also pay special attention to Primrose Hill as the Collège Français Bilingue de Londres, as well as many headquarters of major companies such as BNP Paribas. A little further east, Camden, the rock ‘n’ roll neighbor of Primrose Hill, offers a contrast with its rebellious side and hectic nightlife. Even if the neighborhood has lost some of its authenticity and punk soul, Camden is certainly worth a detour, if only for a stroll along the canal.

You’ve followed the flora to Primrose Hill if …

  1. An ultra-luxe house, on an ultra-quiet street, in an ultra-flowery neighborhood are all you need
  2. Famous neighbors, you’re not phased a bit
  3. You named your triplets Rose, Lily, and Daisy


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